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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Critical Thinking Exercise

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Q Q1) Choose one of the following and describe how you think social media marketing could help strengthen its brand: a. J. Crew b. Canon copiers c. Great wolf Lodge resorts d. Nivea for men skin care e. Rock band thirty seconds to mars Q4) Do you agree that companies should have formal, written policies regarding the use of social media by employees in the workplace? Why or why not? Q5) How do you view the future of social media—and social media marketing? Write a description citing three or four trends or developments you think may evolve over the next decade.

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In the year 1993, NIVEA FOR MEN, designed a complete range of male skincare products. This significantly highlighted the increasing communal acceptance of the products by the male customers specifically. Herein, social media marketing did play a significant role in strengthening the brand by simply exploiting its knowledge about the men’s skin care product (Boone & Kurtz, 2019). The company’s research clearly highlighted that men only had the desire to purchase skincare products that would completely protect their faces after getting shaved. Thus, from the research it was clear that men were actually willing to buy those products that helped them calm down and soothe their irritated skin which they developed due to shaving.